By: Dean Weiner

A new flagship location of the hot New York City gym TMPL is being built in Midtown Manhattan. The fitness mecca “dedicated to the rituals that elevate your entire well-being,” it boasts, will set up in 26,000 square feet on the ground floor and in the basement, its sixth location in Manhattan on Madison Avenue at 35th and 36th streets.

George Comfort & Sons,  which is partners at the address with Jamestown and Loeb Partners, has managed the stately, 750,000 square-foot, 1925-vintage tower for more than 50 years. It’s working with architectural design firm Vocon on a $20 million repositioning that also includes a redesigned entrance, a brightened Madison Avenue lobby and an 11,000 square-foot, 10th-floor amenities center.

Steve Cuozzo, of The New York Post, writes that “the new lobby will take some cues from the building’s second, north-south lobby which runs between 35th and 36th streets — not that it can be replicated. The magnificent, neo-Renaissance-style space with polished marble walls, terrazzo floors and gilded plaster ceilings was designated as a rare interior landmark by the Landmarks Preservation Commission in 2021.”

George Comfort CEO Peter S. Duncan said in a statement to The New York Post, “We are pleased that our street-level renovations have succeeded in drawing an exciting fitness brand like TMPL to 200 Madison.”

The tower is 92% leased to tenants including Havas Health, Spectorgroup, Greater N.Y. Mutual Insurance and philanthropic agency Surdna Foundation. Office asking rents are in the low-mid $70s per square foot.

The landlord was repped in-house by Duncan, Matt Coudert and Andrew Conrad. TMPL was repped by Cushman & Wakefield’s Neil Seth, Kenji Ota, Kathryn Cruz and Jennifer Konefsky.

According to their webpage:

TMPL is a fitness experience unlike any other– a visionary boutique gym that could have only been born in New York. Dedicated to the rituals that elevate your entire wellbeing, TMPL shatters traditional molds of the fitness industry; a place where leading-edge technology, world-class fitness, art, and culture merge.

Copy-and-paste is not part of our lexicon– each club is a unique reflection of its members, community, and culture of the surrounding neighborhood.

We are driven by the understanding that true wellness is achieved through a combined focus on science and spirit- we are led by a team of world-class, industry-leading fitness, wellness, and hospitality professionals, who know a fitness club isn’t just a place you come to train- it’s your sanctuary, where you check the demands of outside life at the door. Emerge renewed, stronger, and inspired.

Develop lasting rituals that transform your body and mind- TMPL provides the environment, tools, and coaching to help you break through barriers and reach your fitness goals.