By: Don Driggers
Victoria’s Secret, once known for “sexy” is undergoing a radical transformation.
Recently, Victoria’s Secret announced official plans to replace their once vaunted Angels, the stable of supermodels who strutted down the runway in the glitzy annual fashion show that use to be known as the Super Bowl of lingerie, The NY Post reported.
This is a huge change of direction, for a company synonymous with models and beautiful women.
The lingerie giant said Monday it will be renamed Victoria’s Secret & Co. when it splits off from L Brands in August and becomes an independent, publicly traded company, according to NY Post.
The company which has been struggling in recent years seems to subscribe to “wokeness”, and the standard lingerie model, traditionally beautiful women which straight men are attracted to, is less acceptable, and “diversity and inclusion” has become all the rage. Diversity and inclusion in this case, goes far beyond the race of the models and focuses on transgendered people and women not considered “attractive” by societal norms.
The company said the move is “designed to positively impact the lives of women” according to a press release.
“This is a dramatic shift for our brand, and it’s a shift that we embrace from our core. These new initiatives are just the beginning,” the statement reads.
Breitbart reported:
So, Victoria’s Secret, a decades-old brand premised on sexy fun, is looking to deliberately destroy itself by appointing — lol — the humorless and brittle Megan Rapinoe as its new spokeswoman.
The humorless and brittle Rapinoe will not be alone in what can only be a Producers-style conspiracy to sabotage Victoria’s Secret from within. Among others, joining Rapinoe will be Valentina Sampaio, a male model who identifies as a woman, and plus-size model Paloma Elsesser.
This radical transformation is another case of a large company with an established brand and image, going “woke”. Usually, these campaigns are a failure and met with protests and boycotts, such as Gillette’s attempt to address “toxic masculinity”, which included commercials featuring young women who are transitioning to men, shaving with their father. The campaign was a disaster, and the average American shunned the “wokeness.”
Meanwhile, Daily Mail, reported:
Former chief executive Cynthia Fedus-Fields added that although it was ‘probably time for the Angels to go’ the brand had to find a way to ‘move forward while maintaining existing customers.’
She continued: ‘If it was a $7billion business pre-Covid [Chinese coronavirus], and much of that $7billion was built on this blatant sexy approach, be careful with what you’re doing.’
Will Victoria’s Secret continue the trend we have seen with Hollywood and many corporations, with disastrous results after going “social justice”? Will Victoria’s Secret, go woke and go broke?
