By: Meyer Wolfsheim

MoonPay, the world’s leading crypto payments platform, is setting up a sprawling new U.S. headquarters in SoHo — becoming the latest major digital asset firm to deepen its footprint in New York City, The New York Post exclusively reported.

The 5,000-plus square-foot space in Lower Manhattan marks MoonPay’s largest U.S. office to date and comes as the company rides a wave of renewed momentum in the crypto sector — fueled in part by regulatory tailwinds and bullish market sentiment under President Donald Trump.

“As the crypto landscape continues to evolve, New York stands out as a beacon of opportunity that blends regulatory progress, a dynamic business environment, and an unparalleled talent pool,” Keith A. Grossman, MoonPay’s President of Enterprise and a native New Yorker, told The Post.

Grossman said the firm’s decision to anchor its U.S. presence in New York was driven by a mix of policy changes, shifting public perception, and the city’s position as both a cultural and financial capital. “With over 130 crypto firms operating in the city, New York is further cemented as a global financial capital and a leading hub for fintech transformation,” he said.

MoonPay’s expansion is emblematic of a broader shift in how the crypto industry views New York — a city it once avoided at all costs. In 2015, the introduction of the state’s controversial BitLicense framework sent many early crypto firms packing. Critics said the regulations were overly complex and punitive, effectively freezing innovation.

At the time, companies like Kraken and ShapeShift exited the state, while startups avoided it altogether. When MoonPay launched in 2019, its founders chose Miami — then a rising crypto hotspot — as its base.

But by the start of the 2020s, things began to change. Under Mayor Eric Adams, elected in 2021, New York started embracing crypto more openly. Adams famously said he wanted NYC to be the “center of bitcoins” and took parts of his salary in crypto. While the BitLicense itself remains, his administration has recast the conversation around growth and innovation.

Now, giants like Coinbase, Gemini, Consensys, and Chainalysis have either entered or grown their NYC operations — and MoonPay is the latest to join that trend.

As The New York Post first reported, the company’s new SoHo hub will support MoonPay’s expanding U.S. team, as the platform sees record growth. The firm reported a 123% spike in transaction volume and a nearly 50% revenue increase in Q1 of 2025 — its best financial performance ever.

Grossman credited the national political environment as another factor in MoonPay’s decision to invest in NYC real estate. “We could not be more thrilled to establish our U.S. headquarters in this great city as our country continues to establish more clarity surrounding regulatory, legislative, banking and accounting activity within the crypto ecosystem,” he said.

Under Trump’s second term, regulators have relaxed legal pressure on key players. The SEC under Chairman Paul Atkins has halted several high-profile lawsuits against exchanges like Coinbase and Kraken that began under the Biden administration.

MoonPay CEO Ivan Soto-Wright, who has become a vocal figure in crypto policy, has advocated for a more collaborative approach. Earlier this year, he joined executives from Ripple, Circle, and Coinbase at the CFTC’s Crypto CEO Forum in D.C., and penned a letter to Congress supporting state-level regulation for stablecoins under the STABLE and GENIUS Acts.

MoonPay’s platform enables users to buy, sell, and transfer cryptocurrencies and NFTs.