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Former NYC Bakery “Crumbs” that Once Was Valued at $66M Was Retaken by Owners for $300

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Pixabay|While federal stimulus checks ended several years ago, some states have continued to provide assistance to residents in the form of tax rebates or so-called “inflation relief” payments. In context of such payments, the Internal Revenue Service (IRS) issued clarification earlier this year that most relief checks issued by states last year aren’t subject to federal taxes and so for the most part don’t need to be reported on 2022 tax returns. Here’s a look at what states are offering in terms of such payments in 2023, including eligibility criteria, delivery timelines, and amounts of money either already paid out—or still coming. Alabama Starting in the fall of 2023, Alabama residents will begin receiving one-time tax rebate checks. The payment amounts will be determined by the filing status reported on 2021 tax year returns. If individuals filed as single, head of family, or married filing separately, they will receive a $150 tax rebate payment. For those who filed as married filing jointly, a $300 tax rebate payment will be issued. Not all individuals, however, are eligible for the Alabama tax rebate. If you did not file a personal Alabama income tax return for the 2021 tax year, you will not qualify for the 2023 Alabama tax rebate check. Furthermore, estates and trusts are ineligible to receive these payments. In addition, individuals who were claimed as dependents on a 2021 federal or Alabama state income tax return will not receive a rebate payment. California California’s middle-class tax refunds (MCTRs) were available to California residents who filed a 2020 tax return by Oct. 15, 2021, and met specific criteria. These criteria included not exceeding income limits, not being claimed as a dependent on another person’s 2020 tax return, and being a California resident for at least six months in 2020. The MCTR amount ranged from $200 to $1,050, depending on factors such as income, filing status, and dependents. Payments were generally sent out between October 2022 and mid-January 2023, with most eligible Californians set to have received them by mid-February at the latest. The California FTB reported that nearly 32,000,000 taxpayers and their dependents benefited from the tax refund. Colorado Coloradans were poised to receive “cash back” payments if they met the eligibility criteria. In order to qualify, they must have been aged 18 or older as of Dec. 31, 2021, and they must have been residents of the state for the entirety of 2021 and filed a 2021 Colorado income tax return or applied for a Colorado property tax/rent/heat credit (PTC) rebate. The payment amount varied based on the filing status indicated on the 2021 Colorado state tax return, with eligible single filers generally receiving $750 and eligible joint filers receiving $1,500. The majority of Colorado cash-back payments were issued by the end of September 2022, with most payments distributed by January 31, 2023. Georgia Qualifying Georgia residents were eligible to receive tax rebates of up to $500. The relief payments have been set up as a one-time tax credit, also known as a surplus tax refund, for individual taxpayers who filed state income tax returns for the tax years 2021 and 2022. To qualify for the refund, Georgia residents needed to file their tax return by the April 18, 2023, deadline. However, if they received an IRS tax deadline extension, they have until Oct. 16, 2023, to file. Another condition of receiving a tax rebate is that the individual must have had a tax liability for the 2021 tax year. Both Georgia residents, including part-year residents, and nonresidents of Georgia are potentially eligible to receive the refund. The specific amount of the Georgia surplus tax refund for 2023 is determined by a person’s tax liability from the 2021 tax year. Maine Maine residents who met certain criteria had the opportunity to receive winter energy relief payments. These payments were designed to assist individuals and couples with their energy costs during the winter season. Eligibility requirements included filing a 2021 Maine personal income tax return as a full-time resident by Oct. 31, 2022, and not being claimed as a dependent on another person’s tax return. Income limits were also considered, and payment amounts varied based on filing status. The state began distributing payments in mid-January, and residents who did not receive a payment have been given the opportunity to contact the state tax assessor by June 30, 2023, to provide necessary documentation to prove their eligibility. The state tax assessor has until Sept. 30, 2023, to issue relief payments to eligible individuals who contacted them before the deadline. Montana Montana residents can expect to receive one-time income tax rebate checks in 2023. While the specific rebate amount is determined based on the information provided in each individual’s 2021 tax return, the potential maximum amount is $2,500. To be eligible for a payment, only Montana taxpayers who filed a 2021 Montana full-year resident tax return will be considered. In addition, Montana residents must have filed either a part-year or full-year 2020 state tax return. The tax rebate bill sets forth several qualifying criteria, which include the following: Filing 2020 and 2021 Montana tax returns by the 2021 tax year deadline, unless an extension was granted. Individuals claimed as dependents on a 2021 Montana or federal income tax return are ineligible for the payment. To receive an income tax rebate payment, Line 20 of the Montana Form 2 must indicate an amount greater than zero. In addition, eligible residents will also receive a property tax rebate from Montana. This rebate applies to the years 2022 and 2023, with a maximum amount of $675. In order to qualify for the property tax rebate, individuals must have owned and utilized the property as their primary residence for at least seven months in each of those years. Furthermore, they must have made property tax payments for both 2022 and 2023. New Mexico Eligible residents of New Mexico can expect to receive rebate checks of up to $1,000. In the coming weeks, New Mexico will begin the distribution of one-time rebate checks for 2023 to eligible residents, who can anticipate receiving the rebates as early as mid-June. The payment amount will be determined based on the filing status reported on 2021 tax returns. No application is required for the rebates, which will be sent out automatically. Eligible individuals have until May 31, 2024, to file their 2021 tax returns and qualify for the rebate. If the filing status for the 2021 tax year was head of household, married filing jointly, or qualifying widow(er), a payment of $1,000 can be expected. Single filers or those who filed as married filing separately will receive a payment of $500. For those who filed as married filing jointly, the rebate payment will be sent to the primary taxpayer listed on the 2021 New Mexico state tax return. Pennsylvania Pennsylvania’s Property Tax/Rent Rebate program provides payments to eligible individuals who meet certain criteria. They must be at least 65 years old, a widow(er) at least 50 years old, or a person with disabilities who is at least 18 years old. In addition, there is an annual income limit, with homeowners capped at $35,000 and renters at $15,000 (with 50 percent of Social Security benefits excluded). The specific rebate amount is determined based on income and whether the individual owns or rents their home. Eligible homeowners, including some exceptions for older adults above the age of 65 who may receive a higher amount, can generally expect rebates of up to $650. Rebate checks were initiated in August 2022, and eligible residents had until the end of 2022 to apply for a rebate. Consequently, payments will continue into 2023. South Carolina To qualify for a tax rebate in South Carolina, residents must have filed a 2021 South Carolina state income tax return by Feb. 15, 2023, and have a state tax liability for the 2021 tax year. The rebate amount can reach up to $800 and will be determined based on an eligible individual’s 2021 South Carolina income tax liability after subtracting any applicable credits. For tax liabilities below $800, the rebate amount will match the individual filer’s tax liability. However, if the tax liability exceeds the $800 cap, the filer will receive a rebate of $800. Eligible filers should have received a rebate check by March 31, 2023. Virginia To be eligible for Virginia’s one-time stimulus tax rebate, taxpayers needed to file a 2021 Virginia income tax return by Nov. 1, 2022, and have a 2021 Virginia net tax liability. It’s worth noting that even if a taxpayer received a refund after filing their 2021 state return, they could still qualify for a rebate. The rebate amount, with a maximum of $500, was based on a filer’s 2021 Virginia tax liability. Those who filed their state tax return by Sept. 5, 2022, and met the eligibility requirements, should have received their payment by October 31 of 2022. However, if taxpayers filed their return between Sept. 6 and Nov. 1, 2022, their payment would arrive within four months from the date they filed, which could have been as late as February 2023.
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Edited by: TJVNews.com

In this age of inflation and devaluation, it appears that things that were once worth quite a bit of money have taken a proverbial nosedive.

The New York Post recently reported that a once well known cupcake empire valued at $66 million when it went public more than a decade ago — was quietly bought back by its founders for $300.

Crumbs Bake Shop , an iconic New York City bakery that was credited with igniting a cupcake craze in the early 2000s had built a chain of 79 stores across eight states, the Post reported. Unfortunately, the chain declared Chapter 11 bankruptcy in 2014 in spite of a major growth push by high-profile retail executives.

Crumbs was established in 2003 as a single shop on Manhattan’s Upper West Side at West 75th Street and Amsterdam Avenue by co-founders Jason and Mia Bauer, the Post reported. Last year, the duo retook control for $300. That amount was for the fee that’s required to purchase an abandoned brand from the US Patent and Trademark Office.

Speaking to the Post in an interview, Jason Bauer said, “The USPTO website said that Crumbs’ trademark was ‘dead, abandoned and unreviveable.”

In order to avoid an expensive retail expansion, the Bauers have opted to change their business strategy. The Post reported that they have brought Crumb’s goodies to online shoppers and their famous cupcakes and other baked goods are being distributed to a number of big supermarket chains. Currently, Crumbs is available at some 400 ShopRites, Gristedes, Westside Markets and Fairways , and their items for about half the price.

In 2003 when they first got started in the cupcake business, the Bauers were seeking to appeal to customers who were increasingly disillusioned with big supermarkets who only offered a mediocre selections of baked goods. Rather, they got into the boutique bake shop craze where a highly unique and even tastier selection was available, according to the Posr report.

Bauer also told the Post that, “Neighborhood bakeries had disappeared at that time and we wanted to become that local destination again.”

Some of Crumbs’ rival cupcake makers included Magnolia, Sprinkles, Cupcake Nouveau and Georgetown Cupcake grabbed outsize market share over the next two decades, the Post reported. But that was then and this is now.

In 2008, the Bauers sold their stake in Crumbs for $10 million to an angel investor and kept growing the brand, as was reported by the Post. In a short three years after selling their initial stake, 50 Crumbs stores sprouted up and the Bauers sold their remaining stake.

Describing their business success, Mia Bauer told the Post that, “We were selling one million cupcakes a month.”

Also in 2011, the Crumbs company went public and for a short while its market valuation was $66 million, but unfortunately that did not last all that long.

The Post also reported that in the two years subsequent to that around 25 Crumbs bakeries appeared in shopping malls across the country, under the operation of Aeropostale’s ex-CEO Julian Geiger.

The significant expansion of Crumbs’ stores only ended up serving as a catalyst to their demise as a bricks and mortar business as their bankruptcy was right around the corner. The Post reported that the typical mall shoppers spent less per transaction than the typical $20 to $25 purchase at the freestanding stores that the Bauers ran, according to Jason Bauer.

Speaking to the Post over the phone, Geiger said, “I have no desire to talk about Crumbs.”

In 2014, Marcus Lemonis, star of the CNBC reality show “The Profit,” partnered with Fischer Enterprises to buy Crumbs out of bankruptcy for $6.5 million, but sold his stake in Crumbs at a “significant loss” a year later, the Post reported. He has stated that he was unable to “effect change” in the company as he was a minority investor.

Jason Bauer also told the Post, “We felt we left it in the hands of people who would grow it. It was heartbreaking to us to see our baby close.”

He added that, “Fast forward to 2023, and we now have the ability to communicate with our consumers via social media without having to be in a physical store.”

In the next few years, New York City may see another version of Crumbs as the Bauers are planning to bricks and mortar shop.

The Post also reported that they are in discussions with licensors for shops in the Middle East and Asia — but are steering clear of amassing a real estate portfolio, they said.

They’ve also slimmed down their offers from 60 varieties to about a dozen of the most popular flavors, including a chocolate blackout, red velvet, cookies and cream and cotton candy and added jars of cookies to the line-up, according to the Post report.

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