On Wednesday, October 23, 2024 the Alzheimer’s Association dedicated to the care, support and research of the disease held its annual “Imagine Benefit” to celebrate its 40th anniversary at the Plaza hotel with cocktails beginning at 6 PM. Underwritten by Rolex watches this black tie $2500 per person event funds one of the most pivotal organizations dedicated towards eradicating a disease that affects one in nine people over the age of 65. The evening raised over $1.2 million bringing the total raised by the organization since its inception in 1984 to $90 million.
The brainchild of Yasmin Aga Khan who was her mother Rita Hayworth’s caregiver during the entirety of her illness this evening was more star-studded and moving than any years prior. Previously held at Cipriani 42nd St. and the Jazz Club at Lincoln Center the Plaza venue was the most glamorous: befitting an evening that included Huma Abedin, Jason Wu, David Hyde Pierce, Joseph Altuzarra, Peter Som, Ubah Hassan and Didi and Oscar Schafer. Actor and comedian Wayne Brady hosted the evening after losing his grandmother to the disease in 2019 after a one year battle which left her telling Brady “I am losing myself.” Brady employed the plethora of “rich white folks in the room” to give generously. His request was heeded as a live auction raised a whopping $50,000 for a week villa vacation in Sardinia Italy. Honoree and flutist Eugenia Zukerman along with her care partner Dick Novick, spoke of the incredible challenges they have faced since Eugenia’s diagnosis seven years ago which left her unable to speak this evening.
New York based flutist Alex Sopp, joined on stage to pay homage to the couple’s momentous contributions to Alzheimer’s research along with their love of music. Rita Hayworth, the face of Alzheimer’s was one of the first celebrities in the 1980’s to publicly share her diagnosis of early onset of the disease leading to a national conversation around Alzheimer’s. When Yasmin moved in with her mother in 1981 she realized at that moment the trajectory of her life would change forever as she has traveled around the globe for the past 40 years in an effort to bring a cure as they are now testing over 1000 treatments. Grammy and Tony award winning artist Leslie Odom Jr. concluded the evening with a captivating performance of the “The Room Where it Happens” and “A Change is Gonna Come.” With evenings like these those songs might actually come to fruition and the reality of Alzheimer’s might be a thing of the past.