Michael Rubin Ups the Ante with White Party Hamptons July 4th Invitations Worth $100,000

By Lieba Nesis

51-year-old Fanatics CEO Michael Rubin worth more than $11.5 billion is getting ready for his annual Hamptons extravaganza at 5:30 PM on Thursday July 4th where 350 luminaries will engage in drinking and revelry until the wee hours of Friday morning.  Fanatics, which Rubin founded 13 years ago, sells and licenses online merchandising of nearly a thousand US sports teams along with Paris Olympic Games gear. Rubin comes from a middle class Jewish family, with a veterinarian father and a psychiatrist mother, and little formal education aside from a stint at Villanova University.  After shooting to fame with his first annual Bridgehampton Dune Road party in 2021 the Rubin invite has become the most coveted accessory of every Hamptons magnate.

 

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  With celebrities such as Kim Kardashian, Drake, Beyonce and Jay-Z, Leonardo DiCaprio, Tom Brady, Odell Beckham, Emily Ratajkowski, Kendall Jenner, nearly sure things this shindig is the hottest party of the year with two fellow Hampton billionaires unsuccessfully proferring $1 million to gain entry.  If you love rap this is the place to be as Lil Baby, Lil Uzi Vert, Travis Scott, Drake, and Quavo are sure to entertain the masses.  If you are lucky enough to spot Beyonce, usually hiding in some out of place corner surrounded by security, or fortunate enough to snap a picture with shutter averse DiCaprio then your night will truly be a success.

However, even if this overhyped snoozefest fails to please there are some salvos including the invite which has been valued at $85,000.  The 24 x 24 inch George Condo illustrated and personally signed invites are valued at $35,000 despite Condo creating them free of charge.  Individually numbered and tracked the selling of these mini masterpieces is akin to social suicide along with guaranteeing your 2025 invite will be nixed. Weeks later white low-top Cactus Jack numbered Air Jordans were sent to invitees with Travis Scott and Rubin collaborating on the insole, tongue and limited edition design ensuring these sneakers are worth upwards of $50,000. With famed shutterbug Kevin Mazur who will once again snap the festivities in 2024 calling this the hottest party of the year expectations are high.  Last year food by Nobu, Cucina Alba and Lucali was abundant; however, the alcohol usually takes center stage as shots of Don Julio 1942 tequila greet arriving attendees. Armies of valets and security guards are employed to keep out the riffraff as state identification and physical invites are necessary prerequisites to entry.

Unboxing Michael Rubin’s Travis Scott Jordan 1 Custom 😉 ASMR pic.twitter.com/zLXuwi3OAe

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Moguls such as Robert Kraft, Len Blavatnik, Alexandre Arnault, Dave Tepper, Adam Weitsman, Mike Novogratz, Gary Vaynerchuk and Josh Harris will all be in attendance while it is a near certainty splitting couple JLo and Ben will be skipping this years blowout along with a pregnant Hailey and Justin Bieber. A barge featuring Grucci fireworks is guaranteed along with heavy social media promotion of the party by the Rubin who will undoubtedly feature weeks of pictures on his Instagram feed as the public enviously watches the who’s who of the globe fraternizing amongst themselves. Rumor has it that luminaries are paid to attend however, the publicity received is itself highly lucrative as this party has become more of a business event than an enjoyable evening to let loose.

  Does anyone decline this invite? Yes as it was recently revealed streamer Kai Cenat said no to the night as he had better things to do.  The one thing this party is lacking is intellectual stimulation as most of the attendees are either social media stars such as the D’Amelios and the Kardashians, or sports figures and rappers such as Tom Brady and Lil Durk.  A truly well rounded evening would contain a smattering of politicians, a couple of fashion trailblazers and publicity honchos and at least one Kushner or Bezos-all absent from this over-the-top predictable spectacle.