Edited by: TJVNews.com

The Monmouth Mall, a once-vibrant shopping destination in Eatontown, New Jersey, is undergoing a transformative makeover that promises to reshape its identity and revitalize its appeal. With major changes on the horizon, stakeholders are eager to share their vision for the mall’s future.

Owned by New York-based real estate developer Kushner Companies, the Monmouth Mall is preparing for a significant overhaul, with demolition crews clearing out approximately 40% of its retail space, according to a report on Monday on the NJ.com web site. The goal? To pave the way for the creation of an open-air shopping center combined with luxury residential apartments—a venture that aims to redefine the traditional mall experience.

According to site plans, Kushner Companies intends to downsize the mall’s current 1.5 million square feet of retail space to approximately 900,000 square feet. NJ.com reported that in its place, the developer plans to construct 1,000 luxury apartments, catering to a diverse range of residents seeking upscale living accommodations.

The ambitious project involves a process known as “de-malling,” which entails the demolition of certain sections of the existing structure while removing the roof in other areas to facilitate the transition to an open-air environment, as was indicated in the NJ.com report. This approach reflects a strategic shift away from the traditional enclosed mall model toward a more contemporary, pedestrian-friendly town center concept.

Already, signs of change are evident as parts of the mall undergo demolition to make space for new developments. One notable addition on the horizon is a supermarket, set to enhance the convenience and accessibility of the Monmouth Square complex.

Michael Sommer, Kushner’s chief development officer, emphasized the vision behind the project, stating, “We feel the best use is a true town center environment. That walkable type of environment where people can live, dine, and shop all on one property,” as was pointed out in the NJ.com report. This sentiment underscores the project’s overarching aim to create a vibrant, integrated community hub that fosters a seamless blend of residential, retail, and dining experiences.

Formerly bustling anchors such as JCPenney and Lord & Taylor have fallen victim to shifting consumer habits, succumbing to the pressures of online shopping and dwindling mall foot traffic, according to the information contained in the NJ.com report.

However, amid the closures and impending demolition, portions of the mall continue to buzz with activity. The remaining tenants, including Macy’s, AMC Theatres, and Boscov’s, alongside smaller retailers and dining establishments, remain operational, offering visitors a glimpse of the mall’s enduring vitality, the NJ.com report said.

Despite the significant changes underway, Kushner Companies, the mall’s owner, assures the public that Monmouth Mall will remain accessible and functional throughout the redevelopment process. As per the NJ.com report, visitors can still enjoy shopping at Old Navy and other clothing stores or grab a bite at Burger King, Chipotle, or Shake Shack while witnessing the evolution of their beloved shopping center.

Looking ahead, Kushner Companies envisions a revitalized Monmouth Mall that transcends its traditional retail roots. Plans include a diverse mix of stores, restaurants, and amenities, complemented by the addition of luxury apartments and medical office space, as was detailed in the NJ.com report.

In discussing the project, officials from Kushner Companies expressed optimism about the mall’s future prospects, highlighting their commitment to breathing new life into this regional landmark. By embracing innovation and adaptability, they aim to transform Monmouth Mall into a vibrant hub of activity, where shopping, dining, and living converge to create a thriving urban environment.

One of the most significant additions to Monmouth Square will be a flagship Whole Foods Market, marking a significant milestone for the mall’s evolution. NJ.com reported that news of the 40,000-square-foot lease agreement, announced in June by the mall’s owner, has sparked widespread anticipation among shoppers and residents alike.

“The addition of Whole Foods to Monmouth Square represents a major step forward in our vision for the mall’s future,” remarked a spokesperson for Kushner Companies, according to NJ.com. “We are thrilled to partner with such a respected brand that shares our commitment to quality, sustainability, and community.”

Preparations for the arrival of Whole Foods are already underway, with workers actively transforming the space currently occupied by Barnes & Noble, the beloved bookstore chain. Despite the ongoing changes, Barnes & Noble continues to serve its customers, providing a seamless transition as the mall prepares for its next chapter.

While Barnes & Noble will bid farewell to its current location, fans need not despair, as plans are underway to relocate the bookstore within the mall, as was mentioned in the NJ.com report.  Details regarding the new location have yet to be disclosed, but patrons can expect the same exceptional selection and service that Barnes & Noble is known for.

In discussing the forthcoming changes, mall officials emphasize their commitment to enhancing the shopping experience and catering to the diverse needs of the community. With Whole Foods anchoring the lineup of retailers and dining options, Monmouth Square is poised to become a vibrant destination where shoppers can indulge in premium groceries, dine at upscale eateries, and explore a curated selection of shops.

As anticipation builds for the unveiling of Monmouth Square, excitement abounds over the prospect of a reimagined shopping center that seamlessly blends commerce, convenience, and community. With Whole Foods leading the charge, Monmouth Mall’s transformation is set to captivate audiences and redefine the retail landscape for generations to come.