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Celebrity Jeweler Benny Nisanov Robbed at Gunpoint in Manhattan’s Diamond District
Edited by: TJVNews.com
In a shocking incident overnight Thursday, Benny Nisanov, a celebrity jeweler widely known as “Benny Da Jeweler,” fell victim to an armed robbery at his pop-up shop in Manhattan’s renowned Diamond District, as was reported by the New York Post. With an extensive clientele that includes A-list music industry figures like Ice Spice, Nicki Minaj, and Usher, Nisanov’s store was targeted by two armed assailants who made away with an estimated $1 million worth of jewelry, the Post report added. The heist unfolded on West 47th Street, leaving the jeweler and the local community in shock.
Around 1:30 a.m., two men forcefully entered Benny Da Jeweler’s pop-up shop, brandishing firearms and issuing threats of violence, as reported by police sources. The assailants specifically targeted a display case, making off with multiple pieces of jewelry valued at an estimated $1 million and then running out in to a black sedan. The report in the Post noted that the swift and calculated nature of the robbery suggests a well-planned operation. After the heist, the robbers fled the scene and escaped in a black sedan, potentially a Mercedes, heading west.
Benny Nisanov, 37, is a renowned jeweler whose creations, known as “Benny Jewels by Benny,” have adorned numerous music industry icons and rappers. According to the Post report, his high-profile clientele includes Sean “Diddy” Combs, Mary J. Blige, Pop Smoke, Lil Tjay, among others, as showcased on his business website and Instagram account. The stolen jewelry’s value and significance to the celebrity clients remain undisclosed.
As of Thursday, the police have not released information about potential suspects involved in the armed robbery. The investigation is underway, and authorities are likely reviewing surveillance footage and other evidence to identify and apprehend the culprits. As was indicated in the Post report, the Diamond District, a hub for the jewelry trade, has witnessed criminal activities in the past, and local law enforcement is committed to ensuring the safety and security of businesses and individuals in the area.
Following the incident, Benny Nisanov was spotted at the World’s Largest Jewelry Exchange, engaging with friends and associates. However, he refrained from providing comments on the robbery. Described as a family man, Nisanov has built a successful business with a substantial celebrity following, the Post report said. The brazenness of the robbery has left the local community and fellow jewelers in shock, emphasizing the need for heightened security measures in the Diamond District.
With an illustrious clientele and a reputation for crafting exquisite pieces, Benny Nisanov’s ordeal highlights the vulnerability of even the most high-profile businesses, the report said. As the investigation progresses, the incident raises questions about security in the Diamond District and underscores the importance of collaborative efforts to ensure the safety of businesses and individuals within this iconic jewelry destination.
