As part of National Nurses Week, NYC Health + Hospitals recently announced the system’s first official nurse recruitment campaign to help fill nurse positions and expand access to community-based primary care across the five boroughs. The new recruitment campaign, Nurses4NYC, uses the tag line “Heal the City. Build a Career” to appeal to nurses devoted to the public hospital system’s mission: to extend equally to all New Yorkers, regardless of their ability to pay, comprehensive health services of the highest quality in an atmosphere of humane care, dignity, and respect. The targeted recruitment of nurses comes as NYC Health + Hospitals expands care management and ambulatory care and transforms its system to better serve New Yorkers. Overall, the recruitment effort will benefit the health systems patient population, and it contributes to Mayor Bill de Blasio’s initiative to guarantee health care for all New Yorkers.
The Nurse4NYC campaign focuses on four high need specialty areas where nurses are needed the most: Emergency Room/Trauma; Ambulatory Care; Home Care; and Correctional Health Services/Behavioral Health. The campaign will be supported by social media advertising on Google, LinkedIn, Facebook, and Instagram. Compelling mini-documentary videos on three NYC Health + Hospitals nurses will be promoted on the health system’s website, social media accounts, and used at recruitment events to showcase the diverse faces of the more than 9,000 members of the nursing staff. Further, NYC Health + Hospitals human resources will be reaching out to nursing school and recruiting at nursing fairs. Interested applicants can send their resumes directly via email to [email protected].
“As we celebrate nurses and the nursing profession during National Nurses Week, we launch Nurses4NYC campaign to recruit the next generation of dedicated and committed men and women who will care for our patients,” said Mitchell Katz, MD, president and chief executive officer of NYC Health + Hospitals. “We recently hired more than 340 new nurses. Our transformation as a health system demands that we invest in nurses and doctors to meet the future needs of our primary care focus. Nurses4NYC is a vibrant campaign that will attract those drawn to our mission of caring for one and all.”
“This is an important initiative,” said Assembly Health Committee Chair Richard N. Gottfried. “Adequate staffing is critical to quality of care. The Nurses4NYC campaign takes advantage of a variety of programs – from residencies to loan forgiveness – to ensure that facilities are well-staffed and that nurses are respected, well-trained, and able to advance up the career ladder.”
