Robert Kraft’s Super Bowl Ad with Tom Brady and Snoop Dogg Aims to Combat Anti-Semitism in America

Edited by: TJVNews.com

In a time of increasing social and political division in the United States, New England Patriots owner Robert Kraft is using the power of sports and entertainment to send a message of unity. Through his Foundation to Combat Anti-Semitism, Kraft launched a thought-provoking new commercial on Monday, February 3, featuring NFL legend Tom Brady and hip-hop icon Snoop Dogg. According to an exclusive report at PEOPLE.com, Kraft specifically chose Brady and Snoop Dogg because of their seemingly different backgrounds and the way their relationship exemplifies the campaign’s core message: there is no reason for hate.

As reported by PEOPLE, Kraft has become increasingly concerned about the divisiveness plaguing America. He felt that a bold statement was needed—one that would resonate across different demographics and communities.

“I tried to think about how I could stimulate a message to people from different backgrounds,” Kraft told PEOPLE, explaining that he wanted to bring together individuals who many wouldn’t expect to see side by side.

While Kraft’s deep connection with Tom Brady is well known, he acknowledged that most people wouldn’t suspect that he has a long-standing friendship with Snoop Dogg. In fact, Kraft and Snoop have been friends for three decades, and when the Patriots owner reached out to the hip-hop mogul, Snoop didn’t hesitate to take part.

“He didn’t pause, he said, ‘Brother, I’m in. I’m about preaching for love and anti-hate,'” Kraft told PEOPLE.

Brady also immediately agreed to participate in the project.

“I think it was important to have two individuals from seemingly different walks of life to relay this campaign message,” Kraft explained to PEOPLE. “Because I think you don’t automatically think that Tom Brady and Snoop Dogg would have much in common, which is the reason they were the perfect pairing for me, for no reason to hate.”

The commercial itself, as described by PEOPLE, presents Brady and Snoop in an unexpected exchange—hurling exaggerated, ridiculous insults at each other. But the deeper meaning behind the ad is clear: hatred and division often stem from trivial differences, and they must be unlearned.

“Just because they look different, or have different lives and interests, doesn’t mean they can’t perfectly get along with one another,” Kraft told PEOPLE.

This notion is at the heart of Kraft’s concerns about the state of the country in 2025. He emphasized that hate is learned, not innate.

“See, what bothers me about what’s going on in America today, is that people aren’t born with hate. I think they’re born with empathy, and I believe they’re born with love. But they learn hate and they learn it because people are different than they are,” Kraft told PEOPLE.

He stressed that nobody should be judged based on superficial differences, such as race, religion, or appearance.

“I don’t think how someone worships God, or what the color of their skin is, or the color of their hair, or what their appearance is, that people should be judged on that,” Kraft told PEOPLE.

A significant driver of modern-day division, according to Kraft, is social media. While social media platforms such as Facebook, X (formerly Twitter), and Instagram were originally intended to connect people, Kraft argued that they have become tools of misinformation and isolation.

“So many of us have benefited by all the great things the country has to offer, and I think social media is supposed to connect people, but I think it does more to divide people, and spreads misinformation, and we have to change that,” Kraft told PEOPLE.

He added that rather than fostering discussion and understanding, social media has caused people to withdraw into their own ideological bubbles, making them more likely to distrust and dislike those who are different from them.

“Social media has encouraged people to withdraw into their own worlds and shells more than ever,” Kraft told PEOPLE.

Despite his concerns about division in the country, Kraft remains hopeful that certain institutions—like football and the Super Bowl—still serve as forces of unity.

“We see in our stadium at our games, it’s the only time in America in this region, the people from all walks of life and all backgrounds come together, and they’re rooting for our team,” Kraft told PEOPLE.

He highlighted how sports, and football in particular, have a unique ability to break down social and political barriers. The Super Bowl, in his view, is one of the last remaining events that truly brings people together, regardless of race, religion, or political affiliation.

“There’s nothing like the Super Bowl to bring people together. I mean, all of sports does it, but nothing like the Super Bowl. And no matter what team you’re rooting for, no matter what our differences are, this is a topic where we all fight together,” Kraft told PEOPLE.

With Tom Brady and Snoop Dogg leading the charge, the Super Bowl ad delivers a message that extends far beyond football—challenging Americans to reject divisiveness and embrace empathy.

As Kraft told PEOPLE, “We have to change that. So that’s what we’re trying to do.”