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Protector App Launches in NYC, Offering Armed Security Chauffeurs to High-End Clients
Edited by: Fern Sidman
In a city where safety is becoming the ultimate luxury, a new app called Protector is set to transform personal security by providing New Yorkers with on-demand access to armed ex-military and law enforcement officers for private transportation. According to a recently published report in The New York Post, the app, which launches Tuesday in New York City and Los Angeles, offers users a unique blend of convenience and elite security at a premium price.
As The New York Post reported, Protector was founded by 25-year-old entrepreneur Nick Sarath, who sought to simplify personal protection for individuals who lack the full-time security details available to ultra-high-profile figures like Elon Musk and Jeff Bezos. “Ultra high-profile individuals like Elon Musk and Jeff Bezos have dedicated full-time protection teams in place, but for most people, navigating security options is more challenging than it should be,” Sarath told The New York Post.
The cost of securing a Protector and a driver starts at $200 per hour, but, as the report in The New York Post noted, pricing can surge depending on the client’s “mission.” If additional security, a full motorcade, or other specialized measures are required, costs can escalate significantly. The app allows clients to select how they want their security personnel to present themselves—offering options such as business formal, business casual, or “tactical casual.” As The New York Post report indicated, transportation options include luxury SUVs such as Cadillac Escalades and Chevy Suburbans, ensuring both style and security.
Initially, the app will require users to book their security detail at least a day in advance, but Sarath assured The New York Post that more immediate service will eventually become available. “Whether you need someone to blend in with your entourage or serve as a visible deterrent, the choice is yours,” he explained.
The service has already caught the attention of social media influencers. According to the information provided in The New York Post report, Josie Francis and Nicole Agner, both 29, were among the first to test Protector last week, using the app to summon armed bodyguards in black SUVs to pick them up from Newark Airport as they arrived from Los Angeles for New York Fashion Week. The duo documented their experience in a now-viral video, captioning, “We just ordered bodyguards to pick us up from the airport,” and cheekily adding, “Uber could neverrrr.” As The New York Post report noted, the clip has since amassed over 10 million views.
Beyond the buzz, security remains the app’s top priority. Every Protector is licensed to carry concealed firearms and remains armed while on duty. The report in The New York Post said that while Sarath declined to provide further specifics, he reassured The New York Post that all Protectors are selected based on their extensive experience and backgrounds in specialized military and law enforcement units.
For Francis and Agner, the experience was nothing short of transformative. The New York Post reported that the influencers later confessed in another video that they had “never felt more safe in our lives,” as they were flanked by a quartet of armed professionals. “As two girls in their twenties, experiencing NYC in this way was incredible — we’ve never felt safer in the city,” they told The New York Post, adding that they were already “having withdrawals” from the service.
The app provides on-demand access to former military and law enforcement professionals, including veterans of the Air Force Pararescue, SWAT, Navy SEAL teams, and Special Operations Forces.
According to the information contained in The New York Post report, these highly skilled security professionals are tasked with ensuring their clients can go about their day with absolute peace of mind. A Protector identified only as Jim—a former Los Angeles police officer and Marine Corps combat sniper—explained the philosophy behind the service. “During each assignment, my number one goal is to keep our clients safe. That means assessing potential threats before they happen, anticipating risks before they escalate, and making sure whoever I’m protecting can move through their day without worry,” Jim told The New York Post.
Jim, who boasts nearly 30 years of experience in law enforcement and the military, told The New York Post that becoming a Protector was a “natural fit.” He emphasized that his role is not just about reacting to threats but proactively managing risk. “People hire us because they need to feel safe and secure without it affecting their lifestyle. If they can focus on their life while I handle their safety, that’s mission accomplished,” he told The New York Post.
Protector is more than just a bodyguard service—it’s a comprehensive security solution designed for those who require more than standard personal protection, as per the information in The New York Post report. With the ability to customize their security detail, clients can choose everything from their bodyguards’ attire—whether business formal, business casual, or tactical—to their preferred luxury SUV for transportation, such as Cadillac Escalades or Chevy Suburbans.
The presence of such highly trained security personnel, as described in The New York Post report, ensures that clients not only feel safe but also have access to an elite level of protection rarely available outside government or corporate security teams. Whether for business executives, celebrities, influencers, or anyone seeking reassurance in an increasingly unpredictable urban landscape, Protector offers a new gold standard in personal security.
As the app continues to gain traction following its launch in New York City and Los Angeles its appeal lies in providing a seamless blend of discretion and deterrence.
