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By: Meyer Wolfsheim
The South Street Seaport’s recent transition to new ownership may signal significant changes for the iconic downtown entertainment, dining, and shopping hub, according to insights from local sources. The spinoff of the Seaport to shareholders last summer by Howard Hughes Holdings (HHH) left lingering questions about the area’s future, particularly the stalled development of the valuable 250 Water Street site.
As reported by the New York Post, the Seaport’s new operator, Seaport Entertainment Group (SEG), recently signed hospitality group Grupo Gitano to a 14,000-square-foot lease on Pier 17. The tropical-themed restaurant and club, scheduled to open in late February or early March, will replace the Pearl Alley complex.
However, the most pressing issue remains the one-acre lot at 250 Water Street, a site that has been vacant since HHH acquired it for $180 million eight years ago. Despite legal victories clearing the way for development, including a May 2023 ruling permitting an $850 million mixed-use project with apartments, offices, and community space, construction has yet to commence.
According to the NY Post, SEG now holds the property, which remains in limbo. A downtown analyst speculated, “Even though the site is fully entitled for the project, SEG might need help. They’re either looking for a development partner or for a developer to buy it outright.” SEG’s senior vice president Ellie Chamberland hinted at forthcoming updates, stating, “We anticipate additional announcements regarding the future of 250 Water Street in the coming months.”
Grupo Gitano’s Pier 17 lease marks a significant addition to the Seaport’s offerings. Known for its resorts in Tulum, Mexico, and Dubai, as well as a Governors Island pop-up, the Gitano brand will launch its U.S. flagship in the Seaport. Founder James Gardner described the venue as offering “the laid-back luxury of the Yucatan.”
Despite SEG’s assurance that the Seaport remains focused on appealing to locals, the introduction of a jungle-themed venue represents a potential shift from neighborhood-oriented establishments like Jean-Georges Vongerichten’s The Fulton and Andrew Carmellini’s Carne Mare.
Some SEG initiatives suggest continuity with HHH’s previous approach. SEG extended Live Nation’s rooftop programming agreement for five years and added a glass enclosure to make the venue operational year-round. Additionally, it strengthened ties with Vongerichten’s restaurant group, acquiring a 25% stake to oversee the Seaport’s dining operations.
Still, challenges persist. The NY Post noted that 100,000 square feet of Pier 17 remains unleased, even with the Gitano deal.
Another potential hurdle is the underperformance of the Tin Building, a 40,000-square-foot food hall branded by Vongerichten. Opened in 2022, the space was envisioned as a cornerstone of the Seaport’s revival. However, according to Gothamist, the $200 million venture has faced financial struggles, leading to the layoff of 100 workers following immigration-status concerns.
Chamberland stated SEG’s strategy involves repositioning Pier 17 as an entertainment and hospitality hub. “We aim to provide unique experiences beyond dining, embracing concepts like immersive art, experiential retail, and beloved local brands,” she explained to the NY Post.
The Seaport’s next chapter remains uncertain as SEG navigates balancing its ambitious vision with the unresolved future of 250 Water Street and ongoing operational challenges. Local stakeholders and investors will be watching closely to see how the iconic downtown district evolves.
