|
Getting your Trinity Audio player ready...
|
The Future of Nightlife: Wellness Clubs Like Remedy Place Transform Socializing in New York City
Edited by: TJVNews.com
Nightlife in New York City is evolving, and it doesn’t involve cocktails or dance floors. Instead, it’s about wellness. Jonathan Leary, founder of Remedy Place, has reimagined socializing with the launch of what he calls the “world’s first social wellness club.” As reported by The New York Post, Remedy Place offers New Yorkers the chance to swap boozy nights for self-care experiences, including vitamin IVs, cryotherapy, and hyperbaric chambers.
Leary, 34, believes that wellness is the future of social interactions. “When you go out with your friends, it’s [usually] drinks or dinner, [but] alcohol is a dissociative and it’s a depressant,” he told The New York Post. Remedy Place seeks to provide an alternative by making self-care a shared, entertaining experience. “This is where you book a date. This is where you’d come with your friends after work. This is what you do on a Friday night or Sunday morning,” Leary explained. The emphasis is on creating a health-focused environment where people can connect without the negative effects of alcohol.
In November, Remedy Place opened its third location in Soho, a 7,400-square-foot venue designed specifically for group wellness activities. According to the report in The New York Post, the space features six ice baths arranged for friends or colleagues to cold plunge together, a lymphatic drainage room for two, and a sauna large enough to accommodate nearly half a dozen people. The club also offers a communal lounge area with traditional social activities like games, but with a wellness twist. Instead of cocktails, the menu features bone broth, matcha, and protein bars.
Remedy Place even nods to nightlife’s most indulgent traditions, such as bottle service, but with a healthy spin. Instead of vodka or champagne, the club serves luxury bottled water, with prices as high as $155 for a 750-ml bottle of Amazon Air Water, sourced from rainforest moisture in Brazil. More affordable options include Splendor Volcanic Water from Ecuador, priced at $14. “I’m trying to take what people would normally do when they socialize, but replace it with something healthy,” Leary told The New York Post, emphasizing that the experience is designed to feel just as fun and exclusive as traditional bottle service.
For New Yorkers, who often prioritize productivity over relaxation, Remedy Place caters to a work-hard-play-hard ethos. Leary has integrated work-friendly features into the wellness experience, as noted in The New York Post report. The Soho location includes work-and-drip suites, where clients can take calls or work on their laptops while receiving IV treatments. Hyperbaric chambers are upright to accommodate those who want to stay productive. “We really want to cater to the needs of everyone,” Leary explained. “In New York, we find people want to really be productive.”
“New York is the best city in the world,” he told The New York Post, emphasizing the city’s unmatched social connectivity. “You can walk out, meet a million different people, be in a million different environments. New York City sets you up for success to have those quality relationships.”
Leary credits New York’s unpredictable nature with contributing to its residents’ well-being. “It’s spontaneous — you can’t control your life in New York,” he explained to The New York Post. “New York kind of has its own mind and its own plan for you. And I think that is singlehandedly the reason why people actually are healthy right here.” This belief underscores his vision for Remedy Place as a hub where wellness and social interaction converge.
Leary’s journey to launching Remedy Place began after earning a Doctorate in Chiropractic and Alternative Medicine from Southern California University of Health Sciences. Despite his vision for a wellness-centered social club, financial challenges initially delayed his plans. As The New York Post reported, he launched a concierge-style alternative-medicine practice to pay off his student debt and refine his business model for Remedy Place.
His patients played a pivotal role in shaping his business. While they appreciated his treatments, many lamented the impact on their social lives, often jokingly saying, “My issues are gone, but you’re ruining my social life [with all this health stuff].” This feedback strengthened Leary’s belief in creating a space where health and socializing could coexist. According to The New York Post report, many of these patients went on to become both mentors and investors, helping Leary navigate the financial and operational challenges of launching his business.
In 2019, Leary opened the first Remedy Place in Los Angeles, but in recent years, his focus has shifted to New York City. Following the success of the Flatiron location in 2022, Leary opened a second New York club on Greene Street in Soho. As reported by The New York Post, Remedy Place offers a luxurious membership starting at $9,000 annually, granting unlimited access to state-of-the-art wellness technologies such as cryotherapy, oxygen therapy, and saunas, along with a personalized health assessment.
Leary is also collecting data on the efficacy of these treatments, aiming to make a compelling case to insurance companies. “If we can have hundreds of thousands or millions of data points a year showing these things work, I think governments and insurance companies are going to have to start accepting it,” he told The New York Post. Leary envisions a future where insurance coverage could make wellness services more accessible, fundamentally transforming the industry. “The day that that happens, and all of these things are covered by insurance, it becomes a very different business and industry,” he added.
Remedy Place’s success reflects Leary’s ability to blend the demands of modern city life with a commitment to health and community. By tapping into New York’s energy and the increasing demand for innovative wellness solutions, he has created a unique offering that resonates with the city’s fast-paced, productivity-driven residents. As The New York Post highlighted, Remedy Place isn’t just a wellness club; it’s a movement redefining how people approach health, socialization, and success in the urban landscape.
