|
Getting your Trinity Audio player ready...
|
Controversy Surrounds Adidas Campaign Featuring Bella Hadid Amidst Historical and Modern Anti-Semitic Ties
(TJV NEWS) Adidas recently launched a campaign spotlighting their shoes from the 1972 Munich Olympics, sparking significant controversy due to the tragic history of the event, where eleven Israelis were killed by Palestinian terrorists. The campaign features Bella Hadid, a half-Palestinian model known for her outspoken anti-Israel sentiments.
Hadid’s involvement has raised many concerns. The Palestinian-American model’s appearance on a prominent Times Square billboard has drawn considerable attention. Her high-profile endorsement has heightened the debate over Adidas’s choice, given her history of spreading antisemitism and advocating for violence against Israelis and Jew
The Munich Olympics are notoriously remembered for the massacre of 11 Israeli athletes by Palestinian terrorists. The association of the 1972 Olympics with such a dark chapter in history adds a layer of complexity to the current marketing campaign. Critics argue that featuring Hadid, considering her activism and the historical context, is particularly insensitive.
Moreover, Hadid and her father have frequently promoted blood libels and antisemitic conspiracies. This new campaign emerges amidst Adidas’s controversial past, including its founding by Nazi Adolf Dassler and its long-term partnership with Kanye West despite his antisemitic remarks. These ongoing decisions continue to raise questions about Adidas’s ethical commitments and marketing strategies.
.
Adidas’s founder, Adolf Dassler, was a member of the Nazi Party, and the company’s early history is tainted by its ties to the Nazi regime. This dark past often resurfaces during controversies like the current campaign.
Bella Hadid has been criticized for her anti-Israel remarks on multiple occasions. For example, she once shared a post accusing Israel of ethnic cleansing and has consistently voiced support for pro-Palestinian causes, sometimes in ways that have been interpreted as antisemitic. Her father, Mohamed Hadid, has also made inflammatory comments, including comparing Zionists to Nazis, which has drawn widespread condemnation.
Additionally, Adidas’s partnership with Kanye West, who has made numerous antisemitic comments, further complicates the company’s public image. Despite the backlash, Adidas maintained its association with West for a considerable time, leading many to question the brand’s stance on antisemitism.
As Adidas continues to face scrutiny over its ethical choices, the latest campaign featuring Bella Hadid serves as a reminder of the complex interplay between historical events, modern-day activism, and corporate responsibility.
