oosh. Launches in NYC at an Exclusive Pop-Up Event

oosh. Launches in NYC at an Exclusive Pop-Up Event

Now New Yorkers can buy curated gift boxes filled with artisanal goods made by Israeli artists

Edited by: TJVNews.com

oosh., a new American-Israeli venture, established in the wake of the October 7th events to help support Israeli artists and small businesses, held its inaugural pop-up event at Blue Stripes Cacao Shop in Greenwich Village last night. The event saw a vibrant turnout from the New York City Jewish community, who gathered in the intimate, Israeli-owned café for an evening of shopping and schmoozing.

The event marks the first opportunity for customers to purchase oosh’s curated gift boxes in person. The brand featured five themed boxes, available in limited quantities both at the event and online. Additionally, attendees could browse a selection of individual items, including hats, jewelry, art prints, and ceramics, all crafted by Israeli artists.

oosh. highlights a variety of Israeli artisans in a collection of themed gift boxes. Box themes include:

Jerusalem “Shabbat” Box: If “Next Year in Jerusalem” seems a little far-fetched at the moment, this box is the next best thing. The Jerusalem “Shabbat” Box includes elegant Shabbat candle holders, whimsical salt and pepper shakers, intricately painted glass mezuzot, and pressed flower art, offering everything needed for a perfect Shabbat dinner party.

Tzfat “Protection” Box: We could all use some protection from evil these days. Inspired by the mystical epicenter of the Jewish world, the Tzfat Box beholds a treasure trove of talismans to keep you safe and manifest good luck. Enjoy evil eye jewelry, handcrafted ceramics, enchanting art prints, and artisanal keychains!

Tel Aviv oosh. Box: Our Signature oosh.box is inspired by Tel Aviv street style and the laid-back vibes of the White City. The Tel Avivoosh Box holds everything you need to feel like a true Tel Avivian. You’ll find hats and tote bags from our favorite designers, ceramic espresso cups to fit your Tel Aviv lifestyle, and wall art to transport you right to Sheinkin St.

Dadoosh Box: Unlock the perfect gift for all the #Daddies in your life with our thoughtfully curated men’s collection. Inside, you’ll discover a treasure trove perfect for Father’s Day or any occasion celebrating the cherished masculine energy in your life, including stylish men’s accessories, unique bottle openers, vibrant dice sets, and boho-inspired jewelry.

oosh. x Gay Shabbat Box: In honor of Pride Month, we’ve collaborated with Gay Shabbat featuring vibrant, rainbow colored variations of some of our best-selling items, like rainbow Shabbat candle holders, evil eye bracelets, and mezuzot, along with exclusive oosh. and Gay Shabbat additions.

Am Israel High Box: Celebrate life with the Am Israel Chai box. Despite the world’s attempts to break us, the beauty of the Jewish people is that we will never stop living our lives to the fullest. This box includes a tote bag, beaded sunglasses chain, Chai wall art, and encapsulates that resilient spirit, offering all the essentials for embracing life’s diverse pleasures.

The boxes are available in two sizes: the Essentials Box, which includes 4-5 items, and the Premium Box, which contains 6-7 items. You can purchase them online HERE.

About oosh.

oosh. is a Hebrew slang term of endearment that embodies Israeli culture, representing familial warmth and deep connections. Founded in response to profound heartbreak for the Jewish people, oosh. stands for “Out Of Shattered Hearts,” symbolizing resilience and community rebuilding through curated gift boxes featuring Israeli artisanal goods. Each oosh.box unites fragments of Israel’s diverse and resilient community, fostering global Jewish unity and solidarity. Created by Danielle Eisenberg and Elle Gennis during the most recent Middle Eastern conflict, oosh. supports Israeli artists and small businesses, aiming to heal hearts and strengthen people.