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By Megan Redshaw- Epoch Times
A new report is raising concerns over General Mills’ new cereal line after testing revealed that Trix LOADED cereal is literally loaded with high levels of heavy metals and agrochemicals.
General Mills, Inc. on Feb. 1 launched “LOADED,” a new cereal line with “puffed-up larger-than-life squares” of General Mills’ Cinnamon Toast Crunch, Trix, and Cocoa Puffs cereals filled with artificially flavored vanilla creme. Trix LOADED boasts 17 grams of whole grain per serving and 12 vitamins and minerals. Yet testing by Moms Across America (MAA), an organization dedicated to educating and empowering others to create healthy communities, found the artificially flavored creme-filled breakfast food also contains measurable levels of aluminum, cadmium, arsenic, lead, glyphosate, and pesticides shown to be harmful to humans.
In a statement to The Epoch Times, MAA director Zen Honeycutt said her organization tested two samples of General Mills’ Trix LOADED cereal because they were alarmed that the company, which had previously seemed very committed to supporting regenerative organic agriculture, launched a cereal “loaded with creme, food dyes, and highly-processed foods.”
Pesticides Found in General Mills’ Trix LOADED Cereal
In test results obtained by MAA, scientists found residues from eight different pesticides in both samples of Trix LOADED cereal.
- Imazalil-1
- Metconazole-1
- Pyraclostrobin-1
- Pyrimethanil-1
- Pyriproxyfen-1
- Tebuconazole-1
Two pesticides, piperonyl butoxide-1 (PBO) and fluopyram-1, were detected in higher amounts. Fluopyram-1 is a broad-spectrum fungicide that can cause liver problems, endocrine disruption, and thyroid cancer.
Heavy Metals Exceeded EPA Allowable Levels
According to test results obtained by The Epoch Times, scientists also detected measurable levels of aluminum, cadmium, lead, and arsenic in both samples of Trix LOADED cereal that in some cases far exceeded the EPA allowable levels in drinking water. The United States does not consistently regulate heavy metals in food or assess the long-term cumulative effects of heavy metal exposure in children, but it does regulate the amount of heavy metal contaminants allowed in water.
Trix LOADED Exposes Children to Toxic Glyphosate
Glyphosate, the most widely used herbicide in the world, was found in both samples of Trix LOADED cereal at 15.83 ppb and 17.47 ppb. It is a key active ingredient in weedkiller products such as Roundup.
Moms Across America Contacts General Mills
In an email to General Mills provided to The Epoch Times, MAA called on the company to source suppliers who use safe, nontoxic ingredients, despite the lack of laws and regulations that would otherwise require them to do so.
- Require that suppliers of ingredients avoid using glyphosate or other agrochemicals as a drying agent or preharvest weedkiller.
- Transition away from using glyphosate as a weedkiller within one to two years.
- Perform quality testing on fertilizers for heavy metal contaminants and direct the safest possible fertilizer to be used.
- Support and promote regenerative organic farming practices.
“We hope consumers will learn the truth about the contents of ‘loaded cereal’ and make choices to support their family’s health,” Ms. Honeycutt told The Epoch Times. “We also hope they [consumers] will alert their elected officials that these types of foods, with high heavy metals and agrochemicals, have no place in the American food supply.”
Ms. Honeycutt said she believes consumers should know the truth about what’s in their cereal so that they can make choices to support their family’s health, and hopes policymakers will “exercise the political will needed to clean up the food supply.”
The Epoch Times reached out to General Mills for comment.