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uring the upcoming 58th Super Bowl match between the Kansas City Chiefs and the San Francisco 49ers, viewers will witness a 30-second advertisement denouncing antisemitism. The ad features Clarence B. Jones, a lawyer renowned for his collaboration with Dr. Martin Luther King Jr. in crafting the iconic “I Have A Dream” speech. Sponsored by the Foundation to Combat Antisemitism, established in 2019 by New England Patriots owner Robert Kraft, the ad serves as a cautionary message against the escalating tide of antisemitism and hatred in America.
In a prelude to the ad’s broadcast, a video was released showing Kraft informing Jones of the decision to air the advertisement during the Super Bowl. Moved by the gesture, Jones, who has a long history of advocacy alongside Dr. King, expresses his gratitude, acknowledging the profound impact of the moment. Kraft reciprocates the sentiment, expressing his belief in the enduring legacy of Dr. King and the importance of combating hate with love.
With an estimated record-breaking 200 million Americans anticipated to tune in, the Super Bowl serves as a platform to amplify messages of unity and resistance against bigotry.
